Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
Solon
Solon (soh-lin) is a city in Cuyahoga County, Ohio, United States, and is a suburb of Cleveland. It is part of Northeast Ohio‘s combined Cleveland-Akron-Canton metropolitan area, the 15th-largest Combined Statistical Area in the country. According to the United States Census Bureau, in 2012, the city population was estimated at 23,160.[6]
The city has been recognized by Money in its list of “Best Places to Live” multiple times, placing 23rd in 2009,[7] 3rd in 2011,[8]and 10th in 2015.[9][10] The city has been rated as one of the safest in Ohio,[11][12] has a highly rated public school system,[13]and was ranked as one of the “best places to raise kids” by Bloomberg Businessweek.[14]
Solon has a strong economy and in 2013 and 2014 was granted a Google eCity award, recognizing it as the city with the strongest online business community in Ohio.[15]